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~isPartOf:"Journal of marketing for higher education"
~person:"Abukari, Abdulai"
~person:"Gibbs, Paul"
~person:"Tarkiainen, Anssi"
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Abukari, Abdulai
Gibbs, Paul
Tarkiainen, Anssi
Peruta, Adam
3
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Bonilla Quijada, María del Rocío
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Journal of marketing for higher education
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ECONIS (ZBW)
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1
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
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2
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
3
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
4
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina
;
Sipilä, Jenni
;
Tarkiainen, Anssi
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Saved in:
5
Higher education marketing : does inducing anxiety facilitate critical thinking or more consumerism?
Gibbs, Paul
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011886215
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