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Social media and the university decision : do prospective students really care?
Shields, Alison B.; Peruta, Adam - In: Journal of marketing for higher education 29 (2019) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira; Abukari, Abdulai - In: Journal of marketing for higher education 30 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680