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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Eisend, Martin"
~subject:"Marketingmanagement"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of the Academy of Marketing Science
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The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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