Narrow search
Showing 1 - 10 of 28
Cover Image
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Cover Image
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Cover Image
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Cover Image
Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim; Smith, Andrew N. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Cover Image
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Cover Image
Toward a theory of customer engagement marketing
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Cover Image
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Cover Image
Cause marketing and customer profitability
Ballings, Michel; McCullough, Heath; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Cover Image
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Cover Image
Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716