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"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
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What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline; Dampérat, Maud; Jeannot, Florence; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
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Store artification and retail performance
Vukadin, Ana; Lemoine, Jean-François; Badot, Olivier - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
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Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
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Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela; Gountas, John; Gountas, Sandra; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
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The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
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Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
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Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi; Chaney, Damien; Pulh, Mathilde - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
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Towards a common terminology for music branding campaigns
Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209
Persistent link: https://www.econbiz.de/10012178700