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"The knowledgeable marketing practitioner" : practice and professional knowing in marketing work
Gross, Nicole; Laamanen, Mikko - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1172-1195
Persistent link: https://www.econbiz.de/10011981581
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From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
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Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott; Cronin, James; Piacentini, Maria - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
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On critical collaborative videographies
Chatzidakis, Andreas; Maclaran, Pauline - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
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Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
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Celebrating excellence in audio-visual representations in market research
Caldwell, Marylouise (contributor) - 2010
Persistent link: https://www.econbiz.de/10003940015
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Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta - In: Qualitative market research : an international journal 13 (2010) 1, pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
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Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise; Henry, Paul; Alman, Ariell - In: Qualitative market research : an international journal 13 (2010) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
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Modeling in branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven - In: Qualitative market research : an international journal 13 (2010) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10003978262