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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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Explaining behavioural intentions toward co-branded products
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
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Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.; Iversen, Nina M.; Martinez, Eva - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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How bureaucrats and bean counters strangled General Motors by killing its brands
Olson, Erik L.; Thjømøe, Hans Mathias - In: The journal of product & brand management 19 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993624
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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The effect of brand extensions on product brand image
Arslan, F. Müge; Altuna, Oylum Korkut - In: The journal of product & brand management 19 (2010) 3, pp. 170-180
Persistent link: https://www.econbiz.de/10003993642