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~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Consumer choice
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Beziehungsmarketing
Social Web
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
36
Markenimage
36
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31
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Denegri-Knott, Janice
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2
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1
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Brodie, Ronderick J.
1
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1
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1
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Journal of marketing management : MM
Journal of retailing and consumer services
575
Journal of business research : JBR
476
International journal of hospitality management
191
The journal of product & brand management
125
The journal of services marketing
124
International journal of internet marketing and advertising : IJIMA
111
Psychology & marketing
107
The journal of brand management : an international journal
98
Cogent business & management
95
Journal of travel and tourism marketing
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of the Academy of Marketing Science
90
International journal of contemporary hospitality management
86
Journal of hospitality marketing & management
86
Asia Pacific journal of marketing and logistics
84
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of strategic marketing
73
Journal of marketing
70
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing
70
The service industries journal
70
International journal of electronic marketing and retailing : IJEMR
69
Tourism management : research, policies, practice
67
Journal of internet commerce
65
Marketing intelligence & planning
65
European journal of marketing : EJM
64
International journal of consumer studies
64
Journal of marketing communications
63
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
The international review of retail, distribution and consumer research
52
International journal of retail & distribution management
51
Services marketing quarterly
51
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ECONIS (ZBW)
54
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1
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
2
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
3
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
4
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
5
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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