//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
Marketingmanagement
9
Customer integration
8
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
Brand loyalty
3
Celebrity endorsement
3
Celebrity-Werbung
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Interview
3
Markentreue
3
Mobile phone
3
Mobiltelefon
3
Political party
3
Politische Partei
3
United Kingdom
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bergkvist, Lars
1
Collinger, Tom
1
Collins, Alan
1
Füller, Johann
1
Johnson, Lester W.
1
Kümmel, Doreen
1
Leckie, Civilai
1
Lee, Yih Hwai
1
Malthouse, Edward C.
1
Marbach, Julia
1
Maslowska, Ewa
1
Matzler, Kurt
1
Mooradian, Todd A.
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
O'Sullivan, Stephen R.
1
Pedersen, Per Egil
1
Pichler, Elisabeth A.
1
Raquel, Cristiana
1
Richardson, Brendan
1
Siew Meng Leong
1
Solem, Birgit Andrine Apenes
1
Thomas, Robert
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
21
The journal of product & brand management
13
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Customer engagement marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary issues in social media marketing
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Digital disruptive innovation
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic research
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Exploring the rise of fandom in contemporary consumer culture
1
Gabler research / Innovatives Markenmanagement
1
Handbook of research on customer engagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
3
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
Saved in:
7
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
8
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->