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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi; Wang, Chung-Yu - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea; Hallin, Anette - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176