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An investigation of how design-oriented organisations implement design thinking
Chen, Steven; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
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Exploration and exploitation activities for design innovation
Tabeau, Kasia; Gemser, Gerda; Hultink, Erik J.; … - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 203-225
Persistent link: https://www.econbiz.de/10011707518
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Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.; Huff, Aimee Dinnin - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
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Complementing intuition : insights on styling as a strategic tool
Person, Oscar; Snelders, Dirk; Karjalainen, Toni-Matti; … - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 901-916
Persistent link: https://www.econbiz.de/10003603949
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Design and marketing connections : creating added value
Bruce, Margaret; Daly, Lucy - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 929-953
Persistent link: https://www.econbiz.de/10003604009
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Design sweets, C-suites, and the Candy Man factor
Barry, Daved - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 305-311
Persistent link: https://www.econbiz.de/10011707573
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Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 841-860
Persistent link: https://www.econbiz.de/10003603928