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~isPartOf:"Journal of marketing management : MM"
~subject:"Social Web"
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Consumer choice
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Social Web
Sustainable development
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
36
Markenimage
36
Beziehungsmarketing
31
Relationship marketing
31
Social web
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Großbritannien
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Journal of marketing management : MM
Journal of business research : JBR
233
Journal of retailing and consumer services
189
International journal of internet marketing and advertising : IJIMA
93
International journal of consumer studies
79
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
59
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
48
Psychology & marketing
45
International journal of advertising : the review of marketing communications
44
Journal of internet commerce
44
The journal of brand management : an international journal
44
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
40
International journal of hospitality management
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of electronic commerce research : JECR
37
Business strategy and the environment
33
Journal of fashion marketing and management
33
Marketing intelligence & planning
33
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
32
Journal of management information systems : JMIS
32
Journal of travel and tourism marketing
32
Asia Pacific journal of marketing and logistics
31
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Electronic commerce research
30
Information systems research : ISR
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Young consumers : insight and ideas for responsible marketers
29
Journal of the Academy of Marketing Science
28
International journal of business information systems : IJBIS
27
International journal of contemporary hospitality management
27
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
27
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1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
4
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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