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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~person:"Sainam, Preethika"
~subject:"Decision under uncertainty"
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Consumer options : theory and an empirical application to a sports market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
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