Narrow search
Showing 1 - 10 of 41
Cover Image
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat; Narasimhan, Chakravarthi; Zhang, Qin - In: Journal of marketing research : JMR 45 (2008) 4, pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Cover Image
Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
Cover Image
Do we really need a reason to indulge?
Xu, Jing; Schwarz, Norbert - In: Journal of marketing research : JMR 46 (2009) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
Cover Image
The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
Cover Image
Me, myself, and my choices : the influence of private self-awareness on choice
Goukens, Caroline; Dewitte, Siegfried; Warlop, Luk - In: Journal of marketing research : JMR 46 (2009) 5, pp. 682-692
Persistent link: https://www.econbiz.de/10003896364
Cover Image
The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
Cover Image
Trade-offs and depletion in choice
Wang, Jing; Novemsky, Nathan; Dhar, Ravi; Baumeister, Roy F. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 910-919
Persistent link: https://www.econbiz.de/10008666374
Cover Image
Can uncertainty improve promotions?
Goldsmith, Kelly; Amir, On - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Cover Image
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Cover Image
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846