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~isPartOf:"Journal of marketing research : JMR"
~person:"Chakrabarty, Subhra"
~person:"Talarzyk, W. Wayne"
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Journal of marketing research : JMR
The journal of personal selling & sales management : JPSSM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Perceived instrumentality and value importance as determinants of attitudes
Sheth, Jagdish N.
;
Talarzyk, W. Wayne
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 6-9
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