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Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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"Speed of replacement" : modeling brand loyalty using last-move data
Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505
Persistent link: https://www.econbiz.de/10003872308
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Endogeneity and individual consumer choice
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Journal of marketing research : JMR 45 (2008) 6, pp. 702-714
Persistent link: https://www.econbiz.de/10003794443