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Journal of marketing research : JMR
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Small victories : creating intrinsic motivation in task completion and debt repayment
Brown, Alexander L.
;
Lahey, Joanna
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 768-783
Persistent link: https://www.econbiz.de/10011421697
Saved in:
2
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
3
Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.
;
Perfecto, Hannah
;
Nelson, Leif D.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
Saved in:
4
Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
Saved in:
5
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
6
Advertising spillovers : evidence from online field
experiments
and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
7
Individual differences in marketing placebo effects : evidence from brain imaging and behavioral
experiments
Plassmann, Hilke
;
Weber, Bernd
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10011337507
Saved in:
8
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field
experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
9
Do firms endowed with greater strategic capability earn higher profits?
Zhou, Bo
;
Mela, Carl F.
;
Amaldoss, Wilfred
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 325-336
Persistent link: https://www.econbiz.de/10011292909
Saved in:
10
Inequity aversion and fair selling
Guo, Liang
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10010526404
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