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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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Endogeneity and individual consumer choice
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Journal of marketing research : JMR 45 (2008) 6, pp. 702-714
Persistent link: https://www.econbiz.de/10003794443
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"Speed of replacement" : modeling brand loyalty using last-move data
Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505
Persistent link: https://www.econbiz.de/10003872308
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How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.; Simmons, Joseph P. - In: Journal of marketing research : JMR 47 (2010) 2, pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
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Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
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The sources and consequences of the fluent processing of numbers
King, Dan; Janiszewski, Chris A. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10008988444