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~isPartOf:"Journal of marketing theory and practice"
~subject:"Marketing management"
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International journal of innovation management
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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