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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"B-to-B-Marketing"
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Journal of marketing theory and practice : JMTP
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The state of business to business marketing research
Tanner, John F.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10012483508
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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