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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.; Fram, Eugene H. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Multisensory image as a component of destination image
Xiong, Jia; Noor Hazarina Hashim; Murphy, Jamie - In: Tourism management perspectives : TMP 14 (2015), pp. 34-41
Persistent link: https://www.econbiz.de/10011287016
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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Global force for branding : a study of attitudes, intentions, the military, and the wars overseas
Cistulli, Mark; Jacobs, Randy D.; Snyder, Jason - In: Journal of promotion management : JPM 21 (2015) 2, pp. 190-207
Persistent link: https://www.econbiz.de/10011305258
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Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss; Burkhalter, Janée - In: Journal of promotion management : JPM 21 (2015) 1, pp. 126-141
Persistent link: https://www.econbiz.de/10011305335