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~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"Social Web"
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Marketing management
Marktforschung
Social Web
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
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advertising
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advertising effectiveness
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
22
Journal of promotion management : innovations in planning and applied research
21
Journal of business research : JBR
19
Journal of advertising research
18
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing and consumer services
14
European journal of marketing : EJM
11
Psychology & marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of marketing research : JMR
9
SpringerLink / Bücher
9
Journal of current issues and research in advertising
8
Journal of marketing
8
Journal of Islamic marketing : JIMA
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
European Advertising Academy
6
International journal of technology marketing : IJTMkt
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection
6
The marketing review
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of electronic commerce : IJEC
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of retailing
5
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ECONIS (ZBW)
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1
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
2
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
3
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
4
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
5
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
6
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
7
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
8
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
9
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
10
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
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