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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo; Ahn, Hoyoung - In: Journal of promotion management : JPM 23 (2017) 6, pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
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Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran - In: Journal of promotion management : JPM 16 (2010) 4, pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag; Hsieh, Yi-ching; Lee, Monle; Shen, Chung-han - In: Journal of promotion management : JPM 20 (2014) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
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An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
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Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
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Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio; Bernal, Jorge - In: Journal of promotion management : JPM 22 (2016) 6, pp. 773-791
Persistent link: https://www.econbiz.de/10011632059