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A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
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A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459