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Souiden, Nizar; Chtourou, Saber; Korai, Bernard - In: Journal of promotion management : JPM 23 (2017) 2, pp. 207-227

Persistent link: https://www.econbiz.de/10011729518

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Persistent link: https://www.econbiz.de/10011631924

Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673

Persistent link: https://www.econbiz.de/10010233242

Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665

Persistent link: https://www.econbiz.de/10011433602

Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334

Persistent link: https://www.econbiz.de/10011305231

Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011729465

Morimoto, Mariko - In: Journal of promotion management : JPM 23 (2017) 4, pp. 575-591

Persistent link: https://www.econbiz.de/10011799283

Valdimar Sigurdsson; Menon, R. G. Vishnu; Atli Geir … - In: Journal of promotion management : JPM 24 (2018) 5, pp. 694-714

Persistent link: https://www.econbiz.de/10011979196

Lee, Sang Yeal; Cho, Yong-suk - In: Journal of promotion management : JPM 16 (2010) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10008647417

Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264

Persistent link: https://www.econbiz.de/10008647429