Narrow search
Showing 1 - 5 of 5
Cover Image
A new consumer relationship model : the marketing communications application
Thrassou, Alkis; Vrontis, Demetris - In: Journal of promotion management : JPM 15 (2009) 4, pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Cover Image
Contemporary marketing communications framework for football clubs
Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Cover Image
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Cover Image
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Cover Image
Contemporary Marketing Communications Framework for Football Clubs
Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-306
Persistent link: https://www.econbiz.de/10010001872