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Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli; Overton, Holly; Li, Ruobing - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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Strategic communication in participatory culture : from one- and two-way communication to participatory communication through social media
Falkheimer, Jesper; Heide, Mats - In: The Routledge handbook of strategic communication, (pp. 337-349). 2015
Persistent link: https://www.econbiz.de/10010468312
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Image repair theory in the context of strategic communication
Benoit, William L. - In: The Routledge handbook of strategic communication, (pp. 303-311). 2015
Persistent link: https://www.econbiz.de/10010468318
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Organizational goals and communication objectives in strategic communication
Hallahan, Kirk - In: The Routledge handbook of strategic communication, (pp. 244-266). 2015
Persistent link: https://www.econbiz.de/10010468322
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Good governance and strategic communication : a communication capital approach
Riley, Patricia; Thomas, Gail Fann; Weintraub, Rebecca; … - In: The Routledge handbook of strategic communication, (pp. 201-213). 2015
Persistent link: https://www.econbiz.de/10010468325
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Strategic communication : the role of polyphony in management team meetings
Aggerholm, Helle Kryger; Thomsen, Christa - In: The Routledge handbook of strategic communication, (pp. 172-189). 2015
Persistent link: https://www.econbiz.de/10010468328
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Cultural influences on strategic communication
Johnston, Kim A.; Everett, James L. - In: The Routledge handbook of strategic communication, (pp. 157-171). 2015
Persistent link: https://www.econbiz.de/10010468329
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Social media and strategic communication : an examination of theory and practice in communication research
Lewis, Bobbi Kay; Nichols, Cynthia - In: The Routledge handbook of strategic communication, (pp. 545-560). 2015
Persistent link: https://www.econbiz.de/10010469605
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Crisis communication and improvisation in a digital age
Eriksson, Mats - In: The Routledge handbook of strategic communication, (pp. 508-519). 2015
Persistent link: https://www.econbiz.de/10010469610