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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10012179101