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VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
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Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion; Humpe, Andreas - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
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Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach
Angelino, Fernando José de Aires; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
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Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon; Chuenterawong, Ploypin; Lee, Heejae; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 705-734
Persistent link: https://www.econbiz.de/10014287741