//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Service worker behaviours and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
India
1
Indien
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
Masstige
1
brand associations
1
brand values
1
free association method
1
luxury
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Goyal, Anita
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
Vision : the journal of business perspective
4
American Journal of Business
3
Asia Pacific Journal of Marketing and Logistics
3
Administrative Sciences
1
Administrative Sciences : open access journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Artificial intelligence and machine learning-powered smart finance
1
Asia Pacific journal of marketing and logistics
1
Business science reference
1
Innovations in services marketing and management : strategies for emerging economies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of financial services marketing : JFSM
1
Journal of international food & agribusiness marketing
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Vision
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->