Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IMC is dead. Long live IMC: Ac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Age group
1
Altersgruppe
1
Consumer behaviour
1
Definition
1
Junge Erwachsene
1
Konsumentenverhalten
1
Millennials
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
Young adults
1
advertising
1
definitions
1
promotion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Beard, Fred K.
1
Laurie, Sally
1
Mortimer, Kathleen
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
The journal of services marketing
5
Journal of Services Marketing
4
Journal of marketing communications
3
European Journal of Marketing
2
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
1
Analyzing the cultural diversity of consumers in the global marketplace
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics : research and applications
1
Journal of Consumer Affairs
1
Journal of Place Management and Development
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of advertising
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
The Service Industries Journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
