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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Using immersive and artificial intelligence technologies to promote different industries : editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10012801959
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
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You are only mine! : engage with voice assistant while find destinations and accommodations
Ferreira, Mónica Mendes; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10012801965
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The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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The importance of employees' engagement on the organizational success
Costa, Liliana Rodrigues da; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10012179028