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~isPartOf:"Journal of retailing"
~isPartOf:"NBER working paper series"
~person:"Chebat, Jean-Charles"
~subject:"Brand management"
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THE SElKATSUSHA AND THE FIGHT...
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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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