The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Pierre-Yann Dolbec; Jean-Charles Chebat
| Year of publication: |
2013
|
|---|---|
| Authors: | Dolbec, Pierre-Yann ; Chebat, Jean-Charles |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 460-466
|
| Subject: | Brand experience | Flagship | Brand store | Branding | Retailing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Handelsmarke | Store brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226418