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Bearden, William O. - In: Journal of retailing 53 (1977) 2, pp. 15-22

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Bearden, William O. (contributor) - In: Journal of retailing 74,3 : Special issue (1998)

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Hardesty, David M.; Bearden, William O. - In: Journal of retailing 79 (2003) 1, pp. 17-26

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Bearden, William O.; Urbany, Joel E. - In: Journal of retailing 74 (1998) 3, pp. 305-310

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Manning, Kenneth C.; Bearden, William O.; Rose, Randall L. - In: Journal of retailing 74 (1998) 1, pp. 107-138

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Bearden, William O.; Urbany, Joel E. - In: Journal of retailing 19980, pp. 305-310

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Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210

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Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-245

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Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244

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Teel, Jesse E.; Bearden, William O. - In: Journal of retailing 56 (1980) 4, pp. 23-39

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