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Estimation and comparison of market area densities
Rust, Roland T. - In: Journal of retailing 62 (1986) 4, pp. 410-430
Persistent link: https://www.econbiz.de/10001044586
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A framework for collaborative artificial intelligence in marketing
Huang, Ming-Hui; Rust, Roland T. - In: Journal of retailing 98 (2022) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10013364277
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Customer Delight: Foundations, Findings, and Managerial Insight
Oliver, Richard L.; Rust, Roland T.; Varki, Sajeev - In: Journal of retailing 73 (1997) 3, pp. 311-336
Persistent link: https://www.econbiz.de/10006630005
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Customer Satisfaction, Customer Retention, and Market Share
Rust, Roland T.; Zahorik, Anthony J. - In: Journal of retailing 69 (1993) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10006638515