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Einzelhandel
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Retail trade
7
Beziehungsmarketing
3
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3
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23
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Journal of retailing
Journal of marketing
45
Journal of the Academy of Marketing Science
28
International journal of production research
20
Journal of marketing research : JMR
19
Journal of business research : JBR
14
Legends in marketing
11
Production and Operations Management
11
International journal of forecasting
10
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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MSI reports : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Harvard-Business-Manager : das Wissen der Besten
7
International Journal of Forecasting
7
Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Harvard business review : HBR
6
Marketing Science
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Marketing research : a magazine of management and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Review of marketing research
5
Business strategy and the environment
4
Darden Case
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
International journal of production economics
4
International journal of quality & reliability management
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Journal of Business Research
4
Marketing accountability for marketing and non-marketing outcomes
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Strategic change : SC ; briefings in entrepreneurial finance
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IEEE transactions on engineering management : EM
3
Journal of creating value
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Journal of modelling in management
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Journal of world business : JWB
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Lecture Notes in Information Systems and Organisation
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Operations management research : OMR ; advancing practice through theory
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ECONIS (ZBW)
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Managing retailer profitability—one customer at a time!
Kumar, V.
;
Shah, Denish
;
Venkatesan, Rajkumar
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
Saved in:
2
Special issue: metrics and analytics
Kumar, V.
(
ed.
);
Venkatesan, Rajkumar
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013327946
Saved in:
3
Do market characteristics impact the relationship between retailer characteristics and online prices?
Venkatesan, Rajkumar
;
Mehta, Kumar
;
Bapna, Ravi
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10007757965
Saved in:
4
Do market characteristics impact the relationship between retailer characteristics and online prices?
Venkatesan, Rajkumar
;
Mehta, Kumar
;
Bapna, Ravi
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10003517345
Saved in:
5
Showcasing articles that focus on metrics and analytics in retailing
Roggeveen, Anne L.
;
Sethuraman, Raj
;
Kumar, Virender
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 493-495
Persistent link: https://www.econbiz.de/10013270687
Saved in:
6
Transformation of metrics and analytics in retailing : the way forward
Kumar, Virender
;
Venkatesan, Rajkumar
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10013270690
Saved in:
7
The different faces of coupon elasticity
Kumar, V.
;
Swaminathan, Srinivasan
- In:
Journal of retailing
81
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
Saved in:
8
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
9
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.
;
Kumar, V.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
Saved in:
10
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
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