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The role of the beneficiary in willingness to pay for socially responsible products : a meta-analysis
Tully, Stephanie M.; Winer, Russell S. - In: Journal of retailing 90 (2014) 2, pp. 255-274
Persistent link: https://www.econbiz.de/10010402295
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Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy; Winer, Russell S. - In: Journal of retailing 98 (2022) 1, pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10008889583
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Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J.Andrew; Mcalister, Leigh; Reibstein, David J.; … - In: Journal of retailing 85 (2009) 1, pp. 95
Persistent link: https://www.econbiz.de/10008232099