Choosing the right metrics to maximize profitability and shareholder value
J. Andrew Petersen; Leigh McAlister; David J. Reibstein; Russell S. Winer; V. Kumar ...
| Year of publication: |
2009
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|---|---|
| Authors: | Petersen, J. Andrew ; McAlister, Leigh ; Reibstein, David J. ; Winer, Russell S. ; Kumar, V. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 95-111
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| Subject: | Marketing | Performance-Messung | Performance measurement | Shareholder Value | Shareholder value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834521