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Sensitivity to ulterior motives in retail settings : the moderating role of dual-identity versus sole-identity consumers
Main, Kelley J.; Guo, Wenxia; White, Katherine - In: Journal of retailing 95 (2019) 3, pp. 63-75
Persistent link: https://www.econbiz.de/10012130008
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Can you smell the (virtual) roses? : the influence of olfactory cues in virtual reality on immersion and positive brand responses
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena; … - In: Journal of retailing 99 (2023) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10014461659