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Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee; Duhan, Dale F.; Dass, Mayukh - In: Journal of retailing 99 (2023) 1, pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon; Fang, Eric; Kim, Jisu J.; Li, Xiaoling; … - In: Journal of retailing 94 (2018) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.; Richerson, Rob; Li, Wenjing - In: Journal of retailing 96 (2020) 2, pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; De Roos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497