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Consumer behaviour
371
Konsumentenverhalten
371
Einzelhandel
167
Retail trade
166
Beziehungsmarketing
87
Relationship marketing
87
Online retailing
74
Online-Handel
74
Preismanagement
57
Pricing strategy
57
Sales promotion
43
Verkaufsförderung
43
Distribution channel
38
Vertriebsweg
38
Brand management
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Markenführung
37
Customer satisfaction
34
E-commerce
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Electronic Commerce
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Kundenzufriedenheit
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Online-Marketing
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Service quality
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Brand image
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Einzelhandelspreis
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Grewal, Dhruv
21
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Blut, Markus
7
Breugelmans, Els
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Campo, Katia
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Ruyter, Ko de
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Dekimpe, Marnik G.
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Gauri, Dinesh Kumar
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Lamey, Lien
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Monroe, Kent B.
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Smith, Ronn J.
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Bearden, William O.
4
Dass, Mayukh
4
Kukar-Kinney, Monika
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Leszczyc, Peter T. L. Popkowski
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Goodstein, Ronald Charles
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Gustafsson, Anders
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Hardesty, David M.
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Journal of retailing
Journal of business research : JBR
2,591
Journal of retailing and consumer services
2,462
NBER working paper series
1,143
International journal of hospitality management
1,000
International journal of consumer studies
932
NBER Working Paper
930
Psychology & marketing
893
Working paper / National Bureau of Economic Research, Inc.
888
Management science : journal of the Institute for Operations Research and the Management Sciences
697
European journal of operational research : EJOR
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
647
Marketing science
587
Tourism management : research, policies, practice
580
Asia Pacific journal of marketing and logistics
568
International journal of production economics
521
Journal of advertising research
518
The journal of product & brand management
510
European Journal of Marketing
508
SpringerLink / Bücher
483
Journal of Consumer Marketing
476
Journal of marketing research : JMR
471
European journal of marketing : EJM
460
Applied economics
449
CESifo working papers
440
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
437
Journal of revenue and pricing management
436
Journal of marketing
430
Journal of travel and tourism marketing
430
Economics letters
425
Marketing letters : a journal of research in marketing
422
Journal of marketing communications
418
International journal of contemporary hospitality management
417
Discussion paper / Centre for Economic Policy Research
415
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
412
The journal of brand management : an international journal
411
Journal of the Academy of Marketing Science
392
Journal of marketing management : MM
389
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
382
Journal of fashion marketing and management
380
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ECONIS (ZBW)
406
USB Cologne (EcoSocSci)
1
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1
Decomposing cross-channel
advertising
support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
3
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
4
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
7
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
De Roos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
9
Joint in-season and out-of-season promotion
demand
forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
10
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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