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Journal of retailing
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A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
2
A Multiple-discrete/Continuous Model of Price Promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-226
Persistent link: https://www.econbiz.de/10009976880
Saved in:
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