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Einzelhandel
3
Consumer behaviour
2
Empirical method
2
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Retail trade
2
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1
Beziehungsmarketing
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Kamakura, Wagner A.
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Journal of retailing
Review of marketing research
32
Journal of marketing research : JMR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International Marketing Review
11
Legends in marketing
11
Journal of the Academy of Marketing Science
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Journal of marketing
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Review of marketing research : Vol. 2
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SAGE library in marketing
7
International journal of technology management : IJTM
6
Journal of Business Research
6
Review of Marketing Research Ser.
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Review of marketing research : Vol. 1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Fundamentals of marketing research ; Vol. 6
4
Journal of Economic Psychology
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of business-to-business marketing
4
Journal of international consumer marketing
4
Marketing Science
4
Psychology & marketing
4
Review of Marketing Research, 5
4
Review of marketing research : Vol. 3
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Review of marketing research : Vol. 4
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Review of marketing research : Vol. 6
4
Emerald insight
3
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing intelligence & planning
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Research and the development of pedagogical materials : working papers
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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European Journal of Marketing
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International Series in Quantitative Marketing
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ECONIS (ZBW)
7
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A threshold model of store choice
Malhotra, Naresh K.
- In:
Journal of retailing
59
(
1983
)
2
,
pp. 3-21
Persistent link: https://www.econbiz.de/10002422144
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2
Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J.
;
Kamakura, Wagner A.
- In:
Journal of retailing
73
(
1997
)
4
,
pp. 439-462
Persistent link: https://www.econbiz.de/10006629696
Saved in:
3
Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.
;
Lenartowicz, Thomasz
;
Ratchford, …
- In:
Journal of retailing
72
(
1996
)
4
,
pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
Saved in:
4
Chain-wide and store-level analysis for cross-category management
Kamakura, Wagner A.
;
Kang, Wooseong
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10007720193
Saved in:
5
Empirical generalizations in retailing
Kamakura, Wagner A.
;
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 121-124
Persistent link: https://www.econbiz.de/10010401619
Saved in:
6
Special issue: Empirical generalizations in retailing
Kamakura, Wagner A.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010401624
Saved in:
7
Chain-wide and store-level analysis for cross-category management
Kamakura, Wagner A.
;
Kang, Wooseong
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003452312
Saved in:
8
Identifying sales performance gaps with internal benchmarking
Claro, Danny Pimentel
;
Kamakura, Wagner A.
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 401-419
Persistent link: https://www.econbiz.de/10011790683
Saved in:
9
The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison
Mathwick, Charla
;
Malhotra, Naresh K.
;
Rigdon, Edward
- In:
Journal of retailing
78
(
2002
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10006617023
Saved in:
10
The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy
;
Dass, Mayukh
;
Malhotra, Naresh K.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010402307
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