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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of retailing 93 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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Identifying Price Sensitive Consumers: The Relative Merits of Demographic vs Purchase Pattern Information
Kim, Byung-Do; Srinivasan, Kannan; Wilcox, Ronald T. - In: Journal of retailing 75 (1999) 2, pp. 173-194
Persistent link: https://www.econbiz.de/10006626481
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Aggregate versus Product-Specific Pricing: Implications for Franchise and Traditional Channels
Desai, Preyas S.; Srinivasan, Kannan - In: Journal of retailing 72 (1996) 4, pp. 357-382
Persistent link: https://www.econbiz.de/10006632676