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The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Lim, Sarah; Van Osselaer, Stijn M. J.; Goodman, Joseph K.; … - In: Journal of retailing 100 (2024) 2, pp. 316-329
Persistent link: https://www.econbiz.de/10015065226
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The value of making producers personal
Fuchs, Christoph; Kaiser, Ulrike; Schreier, Martin; Van … - In: Journal of retailing 98 (2022) 3, pp. 486-495
Persistent link: https://www.econbiz.de/10013426741
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Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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The power of personal
Van Osselaer, Stijn M. J.; Fuchs, Christoph; Schreier, … - In: Journal of retailing 96 (2020) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012295810