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Journal of retailing
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International journal of consumer studies
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The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison
Mathwick, Charla
;
Malhotra, Naresh K.
;
Rigdon, Edward
- In:
Journal of retailing
78
(
2002
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10006617023
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment.
Mathwick, Charla
;
Malhotra, Naresh
;
Rigdon, Edward
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006621069
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