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The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin; Bagozzi, Richard P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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The human touch vs. AI efficiency : how perceived status, effort, and loyalty shape consumer satisfaction with preferential treatment
Choi, Sunhwa; Yi, Youjae; Zhao, Xiaohong - In: Journal of retailing and consumer services 81 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015116879
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Is a gift on sale "heart-discounted"? : givers' misprediction on the value of discounted gifts and the influence of service robots
Park, Yookyung; Yi, Youjae - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169679
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Morning deals make me feel smart : consumer evaluations of online sales promotions differ by time of day
Park, Yookyung; Yi, Youjae - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303375