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The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10007906041
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The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-104
Persistent link: https://www.econbiz.de/10008886406
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Exploring the impact of shopper ethnicity through the path-to-purchase framework
Jones, Robert Paul; Camp, Kerri M.; Runyan, Rodney C. - In: Journal of retailing and consumer services 45 (2018), pp. 152-162
Persistent link: https://www.econbiz.de/10011929929
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Retailing in today's world : multiple channels and other strategic decisions affecting firm performance
Grewal, Dhruv; Roggeveen, Anne L.; Runyan, Rodney C.; … - In: Journal of retailing and consumer services 34 (2017), pp. 261-263
Persistent link: https://www.econbiz.de/10011629291