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Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 34 (2017), pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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Can fast-food consumers be loyal customers, if so how? : theory, method and findings
Sahagun, Miguel A.; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 21 (2014) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10010338544